project overview

PROJECT GOAL

Empower users to improve their hair health and confidence through personalized, cost-effective recommendations and education.

PROBLEM

Effective haircare requires understanding hair type and proper routines, but many lack knowledge and rely on trends or influencers.

SOLUTION

Design a reliable platform that offers personalized recommendations to improve hair health and confidence while saving money.

empathy map

USERS FEEL...

...overwhelmed by the number of products available on the market and frustrated that many don’t seem to work for them.

USERS SEE...

...advertisements for expensive haircare products that claim to solve all hair problems but often fall short of delivering noticeable or lasting results

USERS HEAR...

...recommendations from friends and influencers, which don't always align with individual needs or address specific hair concerns.

USERS SAY...

...they buy haircare products impulsively due to attractive packaging but seldom take the time to review the ingredients.

functional requirements

ASSESS HAIR TYPE

Help users identify their hair type and educate them about suitable products and routines based on their preferences.

RECOMMEND PRODUCTS

Provide personalized recommendations based on hair type, concerns, budget, and time constraints.

UNDERSTAND INGREDIENTS

Offer information on the effects of different products on various hair types to support informed choices.

TRACK PROGRESS

Enable users to create routines with reminders and track progress to support consistency and long-term haircare goals.

prototype + sketches

design principles

GESTALT PRINCIPLE

The various selections on the onboarding screens are grouped closely together and share consistent imagery, shape and shadows. This captures users' attention and encourages them to interact with the elements since they contrast against the background.

FITTS' LAW

The confirmation buttons are placed at the bottom of the screens (where users naturally rest their thumbs) which makes these elements easy to interact with on mobile devices. This ensures reduced strain and makes completing actions more intuitive and efficient.

user testing

TESTING GOALS

Gauge the current workflow, evaluate the educational aspect, and assess missing features.

TASK #1

Locate and use the tooltip button to learn about a feature.

TASK #2

Review hair type assessment and determine if it's clear.

TASK #3

Find and learn more about haircare.

INSIGHTS

Hair type assessment didn’t have enough evidence, which leaves an opportunity to add more information in future updates. That being said, users found the tooltip button helpful and liked how easy it was to learn about haircare.